This is a very wide open-ended question and not appropriate for this forum which serves to help people with WordPress.com technical issues.
I recommend you check out ProBlogger and other similar sites for tips and information on how to use a site to help generate customers and community. You will find that the key to making money does not come directly from your site but from the networking and promotion you do off your site. The site serves your fans and those already familiar with your work.
Please note that the WordPress.com Terms of Service are very specific when it comes to advertising.
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